A Degree in a Book: Marketing: Everything You Need to Know to Master t

Name: A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject in One Book by John & Joel Jessup - Non Fiction - Paperback
Brand: Arcturus Publishing Ltd
SKU: B2D9193
Price: 13.99 USD
Availability: InStock

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This comprehensive, highly visual guide covers everything you can learn in a Marketing degree. It leads the reader through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features, and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple.

Includes topics such as:
• Management
• Market research
• Product development
• Buyer behavior and the impact of popular culture, ethics and social responsibility
• Digital marketing including social media and SEO
• Retail - in all its many forms
• How lockdown and the global pandemic have altered the world of marketing

Whether you're a student, a marketing professional, or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business.

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A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject in One Book by John & Joel Jessup - Non Fiction - Paperback